pure-pw: command not found

Maybe Your $PATH variable doesn't contain the default paths? echo $PATH should give something like:

[root@server ~]# echo $PATH
/usr/local/sbin:/usr/local/bin:/sbin:/bin:/usr/sbin:/usr/bin:/root/bin

If it's empty, You may set the PATH variable with this command

export PATH="/usr/local/sbin:/usr/local/bin:/sbin:/bin:/usr/sbin:/usr/bin:/root/bin"

On CentOS possible default full paths are:

/usr/bin/pure-pw - from package: pure-ftpd

You may install the required package with command yum install {package}

On Debian possible default full paths are:

/usr/bin/pure-pw - from package: pure-ftpd-ldap
/usr/bin/pure-pw - from package: pure-ftpd-mysql
/usr/bin/pure-pw - from package: pure-ftpd-postgresql
/usr/bin/pure-pw - from package: pure-ftpd

You may install the required package with command apt-get install {package}

Error in other languages:
pure-pw: bevel nie gevind nie
pure-pw: comandă negăsită
pure-pw: comando não encontrado
pure-pw: commande introuvable
pure-pw: command not found
pure-pw: käsku ei ole
pure-pw: không tìm thấy lệnh
pure-pw: komanda nerasta
pure-pw: Kommando nicht gefunden.
pure-pw: kommandot finns inte
pure-pw: komut yok
pure-pw: nie znaleziono polecenia
pure-pw: níor aimsíodh an t-ordú
pure-pw: no se encontró la orden
pure-pw: no s'ha trobat l'ordre
pure-pw: opdracht niet gevonden
pure-pw: parancs nem található
pure-pw: perintah tidak ditemukan
pure-pw: príkaz nenájdený
pure-pw: příkaz nenalezen
pure-pw: команда не найдена
pure-pw: командата не е открита
pure-pw: 命令找不到
pure-pw: コマンドが見つかりません