scrapy: command not found

Have You tried accessing the binary with the full path?

Maybe Your $PATH variable doesn't contain the default paths? echo $PATH should give something like:

[root@server ~]# echo $PATH
/usr/local/sbin:/usr/local/bin:/sbin:/bin:/usr/sbin:/usr/bin:/root/bin

If it's empty, You may set the PATH variable with this command

export PATH="/usr/local/sbin:/usr/local/bin:/sbin:/bin:/usr/sbin:/usr/bin:/root/bin"

On Debian possible default full paths are:

/usr/bin/scrapy - from package: python-scrapy

You may install the required package with command apt-get install {package}
Error in other languages:
scrapy: bevel nie gevind nie
scrapy: comandă negăsită
scrapy: comando não encontrado
scrapy: commande introuvable
scrapy: command not found
scrapy: käsku ei ole
scrapy: không tìm thấy lệnh
scrapy: komanda nerasta
scrapy: Kommando nicht gefunden.
scrapy: kommandot finns inte
scrapy: komut yok
scrapy: nie znaleziono polecenia
scrapy: níor aimsíodh an t-ordú
scrapy: no se encontró la orden
scrapy: no s'ha trobat l'ordre
scrapy: opdracht niet gevonden
scrapy: parancs nem található
scrapy: perintah tidak ditemukan
scrapy: príkaz nenájdený
scrapy: příkaz nenalezen
scrapy: команда не найдена
scrapy: командата не е открита
scrapy: 命令找不到
scrapy: コマンドが見つかりません